Branding and Color Theory

Although a lot of people focus their purchase decision solely on product/service features, the reality is that around 84.7% of all customers state that colors are the ones that entice them to make a purchase. This is the main reason why you need to keep the color in mind when you want to build up your brand!

On top of that, colors can help you improve your branding results and the return on investment can be second to none all the time. Colors can also contribute to improving comprehension, learning and reading if you use them correctly. In fact, using the right colors can help you improve your brand recognition a lot faster than before. People identify red with Coca-Cola and Starbucks with green just because their team focused on branding more than anything else!

Shapes and colors work in a great harmony with one another. They enhance communication without the need of any spoken words. You have to find the right shape that suits your business and then you have to identify the right color as well. This way you get to impose a brand idea that can do wonders in the longer term.

A thing to note about branding and colors is that the two notions are linked all the time. You can’t share a message without some good colors, which is exactly why colors and logos can withstand the test of time.

This is one of the main reasons why most of the major brands out there focus on using colors as the best way to get recognized on the market. 60% of all customers will decide if they are attracted to a company or not based on color alone. If you use it correctly, the right color can give you a massive brand recognition and boost, which is what you want to have in the end.

Each color comes with its meaning. Yellow is a sign of warmth, clarity, and optimism. On the other hand, orange is a sign of friendliness, confidence and cheerfulness.

If you opt for red, you will show a state of youthful, boldness and excitement. Purple showcases creativity, intelligence and imagination. Blue is all about strength, trust and dependability. Then you have green which is a sign of peacefulness, health, and growth. Lastly, you have black and white logos which are a sign of calm and neutrality.

Each color comes with its ideas, and it can help you with proper branding. You have to keep in mind the fact that choosing the right color according to your brand’s message is nothing short of critical. While it may take a little bit of time to reach the very best results, it’s safe to say that the outcome can be second to none in the end.

Investing your time and doing proper branding can bring in a substantial return on investment. Thankfully, if you choose the right colors, you will never have to deal with any problems like this. What you have to do here is to identify what catches the eye of your audience and choose the brand color based on that. Many times, your brand might get promoted thanks to its color alone, so picking the right color is a pivotal step that will certainly enhance your branding efforts for the longer term.

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