And they already know if they want to taste your food or not.
Branding and design are extremely important for your restaurant business, so after you’re done creating a menu, focus all your energy in presenting your business the right way.
In USA alone, the restaurant industry is worth about $800 billion, and the figures show it will only go up from here. How is it that the restaurant industry has become to be worth so much? Because of all of the customers who keep coming back. One may ask, ‘How do they keep their customers coming back?’ Well it’s rather simple — marketing to them. Applebee’s spends nearly $165 million every year in visual marketing. You read that right — $165 million. That’s how important marketing is.
Still, how to get customers in the restaurant is one of the most asked questions from restaurant owners. In fact, according to recent studies by Professor Dr. Parsa 59% of hospitality facilities fail within 3 years, which is even more heartbreaking than it initially sounds if you consider all the legal requirements, financial investments and other business-related issues a restaurant owner must face before they even start work.
This is why, even if you think food alone would do it, getting branding and marketing right is essential for your success, and it starts with design.
A strong restaurant branding includes its interior, all design elements that you use for any purpose (logo, colors, fonts), staff uniforms, online presence, the look of your menu and even the music play and the way you plate the food. Here’s how to get customers in restaurant by letting your design define your business and speak to your target audience:
- High-end restaurants that offer fine dining often choose light, natural colors and elegant fonts. Their design is meant to create the illusion of abundance, even if the space fits a few tables and the portions are minimalistic. This is why food is served on big plates, the table cloths are white, the lighting is cozy and welcoming.