DJ Khaled trying to get you to chew Stride Gum, Rob Gronkowski telling you to use Tide Pods for your laundry, or Jonah Hill and Adam Levine showing you how great VR is; these are all examples of influencer marketing. Though, influencer marketing isn’t only limited to famous people trying to sell you things, it can also be a business being inclusive by challenging stereotypes and being diverse or companies collaborating with one another in order to boost their brand.
An influencer also doesn’t have to be a celebrity; an influencer is exactly what the name describes—someone who is influential. It can be more than one person, perhaps a culture, a gender, a race; any one collection of people that may make your audience feel inspired or influenced by this group’s appearance.
Influencer marketing runs on inspiration and trust. Research by Izea shows that people who are inspired by an advertisement are 40% more apt to make a purchase after seeing the ad and 60% more apt to purchase if it’s recommended by an influential person and/or group.
The benefit of using influencer marketing for your business is so that your audience will instantly recognize the face of your product, this way you are gaining access to your influencer’s followers and already-built community.
This can be profitable to both the influencer and the business and that’s why it is such an advantageous way of marketing. The bigger the influence, the more of a response the business will see, while also allowing for the influencer to gain a bigger following.