Think about the saying, “Slow and steady wins the race,” except replace ‘slow’ and ‘steady’ with the words ‘short’ and ‘simple.’ When a name is short and simple, it’s easier for customers to remember and allows for less confusion. If your business name is a mouth full, clients will avoid saying it simply because it’s just too much to say.
The idea of keeping your business name short doesn’t mean to have a long name, but go by an acronym. Acronyms and abbreviations, though short and simple, don’t resonate with the consumer. Try sticking with a two-syllable name, like Apple or Uber, that is easy for the consumer to recall and repeat later on.
Imagine telling a potential client about your startup business and he writes down the incorrect spelling. When he gets home and searches your business name (with the spelling he has written), nothing comes up. Not only will you not be able to receive this customer’s business, but you have now wasted his time and he will still be without the product or service you were consulting him about.
Unusual spellings, however unique are sometimes unproductive and extraneous. You want customers to be able to find your startup online and portray confidence when sharing it with others. If you stay with traditional spellings, you can avoid lost revenue and having to constantly correct the misspelled version of your startup name.