Case Study – After
In collaboration with Ken and Paula, Studio AM did the following:
Identified Silverwood Properties with the NELA Community
The Silverwood Properties website was redesigned to visually reflect the feel of NELA, a region known for its allure to artists, hipsters and multiunit real estate investors. The new site design was fresh and hip with a more youthful feel.
Expanded NELA Focus
More emphasis was placed on Ken’s in-depth knowledge of the NELA market and his caring, trustworthy nature. Additionally, the site was expanded to add content on each of Silverwood Properties’ NELA communities so site visitors could acquire a feel for what each neighborhood had to offer such as local schools and demographics.
Savvy Search Engine Optimization
The well-known catchphrase “build it and they will come” doesn’t apply to Internet marketing. And so, Studio AM devised a comprehensive SEO program for the new site which directly boosted its search engine rankings.
Distinctive New Logo
Studio AM created a one-of-a-kind logo for Silverwood Properties with an ultra-contemporary feel and further reflected the tastes of its target audiences. The logo was uniquely recognizable as the Silverwood Properties’ brand.
The new branding design theme was carried through all of Silverwood Properties’ marketing materials, advertising and email marketing.