Case Study – Before
The People’s Guide had not been intended as a scholarly text on the Constitution. Rather, it had been written for the average “man or woman on the street” so anyone could read and understand the Constitution. That meant the website should have a friendly, unintimidating feel. On the other hand, the site would also be accessed by professional book reviewers and others in the media. Therefore, it also had to be more businesslike in content and appearance.
A Hodge-Podge of Material
The People’s Guide, now in its fourth printing, had garnered various reviews, accolades and testimonials through its 20 years in publication. These items needed to be intelligently integrated into the site along with a video, free study guides, a citizenship test and a body of articles and blogs posts on Constitutional matters. The previous site was a patchwork of site elements and materials.
Lack of Credibility
Although over 14,000 copies of The People’s Guide had been sold, the old website, with its stale, outdated design and unprofessional look, made the book seem “small-time” and thus hurt its credibility.