Logo Design
Custom logo design built on strategy, tested at 24 pixels, and delivered in every format your business will ever need.
Marks engineered for the smallest screen in the room.
Most logos look great on a moodboard and collapse on a favicon. We design backwards — from 24 pixels up — so the mark you launch with is the same mark that ships on a polo, a podcast cover, and a billboard four years later.
The 24-pixel test
Drag the slider. A logo that survives at 24 pixels survives anywhere — favicons, app tiles, embroidery, watermarks. Most logos fail this. We design every Studio AM mark to pass it on day one.
A logo is the smallest thing your brand will ever do.
It's also the thing that has to survive the most abuse. Embroidered onto a polo. Crushed into a favicon. Stamped on a shipping label someone unwraps in their car. Most logos we redo at Studio AM didn't fail because they were ugly — they failed because nobody tested them at tiny sizes before the handoff.
We start every project by defining where the mark has to live, then we work backward to what it can be. That's a less romantic way to design a logo, honestly. It's also why our clients stop paying for "refreshes" every 18 months.
The Golden Spiral
Twitter's bird. The Apple logo. The Pepsi globe. National Geographic's frame. They're all constructed on the same Fibonacci grid — squares of size 1, 1, 2, 3, 5, 8, 13… nested into a rectangle that spirals into itself. Watch it build, then drop a sample mark on top to see how a logo locks into the curve.
Squares first, spiral second
Each Fibonacci square holds one quarter-arc. The arcs chain corner-to-corner into a single uninterrupted curve. That curve is what your eye actually follows when it looks at a logo that "feels right."
Anatomy of a working mark
Six things every logo we ship has to get right. Hover any hotspot to see what we test for.
Six tests, every mark
Move your mouse over the dots on the logo. Each one represents a test the mark has to pass before we'll even show it to you in a presentation.
What's inside every logo package
Six deliverables. No upsells, no surprises.
Brand discovery workshop
90-minute session to map audience, competitors, and the three words you want to own.
Three distinct concept routes
Not three tweaks of the same idea — three genuinely different directions, each with rationale.
Two refinement rounds
Structured feedback. No endless back-and-forth. We push back when a change hurts the mark.
Every file format
AI, EPS, SVG, PDF, PNG, JPG — light, dark, monochrome, and horizontal lockups.
Mini brand guide
8-page PDF: clear space, minimum size, color values, and the "don'ts."
Full IP transfer
You own the mark outright. Signed document, worldwide rights, no residuals.
How a logo gets built here
Discovery
Workshop, competitor teardown, and a positioning brief that defines the three words we want owned. We leave week one knowing what success means.
Three routes, three different bets
Concept presentations should make you choose, not nod. Here's how we keep three routes from collapsing into the same idea.
Custom letterforms. Best when the name is the story — short, memorable, and ownable.
Abstract or pictorial mark. Best when the brand will outgrow its first product or category.
Symbol + wordmark together. Best for brands that need flexibility across very different surfaces.
Pricing
Logo projects start from $1,500+ · fixed quotes, no hourly billing.
"Honestly? Most agencies design logos that photograph well for Instagram and die on a business card. Studio AM designed ours to work at every size, and that's the only reason it still holds up four years later."
Logo design questions
How much does a custom logo cost at Studio AM?
Logo projects at Studio AM start from $1,500+. Every quote is fixed, not hourly. You get concept routes, structured refinement rounds, and every file format your printer and web team will ever ask for — no surprise invoices after March 2026.
How long does logo design take from kickoff to final files?
Standard turnaround is 3 to 4 weeks. Week one is strategy and discovery. Week two delivers three concept routes. Weeks three and four handle revisions and final file production. Rush delivery in 10 business days is available for a 40% fee when the calendar allows.
Do I own the logo when we finish?
Yes. Full copyright transfers to you on final payment — worldwide, in perpetuity, across every medium. You get the working Illustrator file, editable vector source, and a signed IP transfer document. No licensing fees, no per-use royalties, no fine print waiting to bite you in year three.
What makes a logo actually work in 2026?
Legibility at 24 pixels. Works in one color. Reads the same on a storefront, a phone screen, and a podcast cover. Most logos fail one of those three tests. We check all three on day one of concept review before anything gets shown to you.
Can you redesign my existing logo instead of starting over?
Often, yes — if the brand has meaningful recognition equity. We run a 90-minute audit first to flag what to preserve and what to rebuild. Refresh projects start from $1,500+. If the old mark is fighting the business, we say so honestly and recommend a ground-up rebuild.
Ready to start your project?
Let's work together to build something great. Tell us about your project and we'll get back to you within 24 hours.