CRO & Landing Pages
A/B testing, conversion optimization, and campaign landing pages that turn existing traffic into more revenue without spending another dollar on ads.
The traffic you already have is more valuable than the traffic you're buying.
Most sites convert 1 to 3% of visitors. The other 97 to 99% leave. CRO is the discipline of closing that gap, systematically, with data, one test at a time.
Typical site funnel
Avg across 200+ sites audited. Yours may differ.
The cheapest traffic you'll ever get is the traffic you already have.
Most marketing teams pour money into acquisition: more ads, more content, more channels. Meanwhile the site converts at 1.8% and nobody questions it. Doubling the conversion rate has the same revenue impact as doubling traffic, except it costs a fraction and compounds on everything else you do afterward.
CRO works because improvement compounds: a better-converting site makes every future ad dollar more efficient, every email campaign more profitable, every organic visit more valuable.
We've audited sites spending significant budget on paid media with a broken mobile form dropping 30% of submissions. The fix took four hours. The math on that wasted spend is painful to write down.
Where visitors drop off
Every site has the same five stages. The drop-off at each one is a testable, fixable problem. Click a stage to see what we look at.
Five stages. Five opportunities.
Click any bar on the left to see where the CRO work focuses and what typically moves the numbers there.
What a single test can look like
Checkout flow. Six-week test. Four changes.
Before
- Generic headline targeting everyone
- CTA hidden below fold on mobile
- 7-field contact form
- No social proof above fold
After
- Segment-specific headline with proof
- Sticky CTA on mobile
- 3-field form with smart defaults
- Client logos and result stat above fold
Conversion count at 10,000 visitors/mo
Same traffic. Same ad budget. +250 conversions/mo from one test cycle.
Your conversion lift calculator
Put in your numbers. See how many conversions you're leaving on the table.
Current conversions/mo
200
At 2× conversion rate
400
+200/mo
At 3× conversion rate
600
+400/mo
Illustrative. Based on same traffic, no additional ad spend.
What the CRO program covers
Six disciplines. One integrated engagement.
Conversion audit
Funnel analysis, heatmaps, session recordings, form analytics, mobile friction mapping.
A/B and multivariate testing
VWO or Convert. Server-side when needed. We hold to statistical significance before calling any winner.
Landing page design
Campaign pages, product launch pages, lead gen pages. Built to convert one specific audience.
Mobile optimization
Touch targets, form UX, thumb-zone layout, scroll depth analysis. 74% of traffic is mobile.
Funnel analytics
GA4 funnel setup, event tracking, attribution modeling. See exactly where you lose people.
Monthly performance review
Test results, next hypotheses, revenue impact tracking. Written narrative, not a dashboard dump.
How the work flows
Audit
Funnel data, heatmaps, session recordings, form analytics, competitor review. We build a complete picture of where visitors drop off and why before writing a single test hypothesis.
"We spent nine months blaming the ad creative for low ROAS. Studio AM audited the landing page and found a form that errored silently on Safari. The fix shipped in a day. ROAS doubled in two weeks. Sometimes the answer really is that boring."
CRO questions
What is CRO, and how is it different from a redesign?
CRO is changing what already exists to get more people to act: buy, sign up, book a call. A redesign replaces the whole thing. CRO tests one variable at a time on live traffic so you know what actually moved the number. A redesign bets everything on taste. We've seen full rebuilds lower conversion rates because nobody tested the old site before the launch.
How much traffic do I need for A/B testing to work?
Roughly 1,000 unique visitors per week to the page you're testing, minimum. Below that, tests take too long to reach statistical significance and you end up acting on noise. For lower-traffic sites we run sequential tests or qualitative audits instead: heatmaps, session recordings, user interviews. We're honest about what the data can support.
What tools do you use for testing?
VWO or Convert for A/B and multivariate tests: both are privacy-compliant and server-side capable. Hotjar or Microsoft Clarity for heatmaps and session recordings. GA4 for funnel analysis. Google Optimize is dead as of March 2026; if you're still on it, that's the first conversation we'll have.
How fast will I see results?
Quick wins from the audit: fixing broken forms, clarifying CTAs, removing friction on mobile, often show in 2 to 4 weeks. Structured A/B testing programs compound over 3 to 6 months. We've seen clients lift primary conversion rates 40 to 120% over a six-month engagement, but the first meaningful win usually lands in month one.
Ready to start your project?
Let's work together to build something great. Tell us about your project and we'll get back to you within 24 hours.