SEO & GEO
Rank in Google and get cited by AI answer engines. Technical SEO, content clusters, schema, and the GEO work most agencies still don't understand.
Studio AM runs SEO and GEO programs for brands who want to show up in Google, ChatGPT, Perplexity, and Google AI Overviews. Technical fixes, topic clusters, schema.org, and the extractable-sentence rewrites that AI engines preferentially quote.
Search changed. Most agencies missed it.
- Chase domain authority
- Build links at volume
- Rank #1 for keywords
- Wait for organic clicks
Domain authority correlation with rankings dropped from r=0.43 in 2023 to r=0.18 in March 2026. The signal decayed.
- Structured, extractable answers
- Topic authority clusters
- Get cited in AI Overviews
- Freshness at month-level resolution
47% of AI Overview citations come from pages below position 5. The answer matters more than the rank.
The new playbook is boring in a good way. Structured answers. Extractable sentences. Topic authority clusters. Freshness at month-level resolution. We build for that game because it is the only game left.
Six disciplines. One coherent program.
Each discipline compounds the others. Technical fixes unlock content gains. Content gains enable citations. Citations build authority that compounds further.
Technical audit
40+ dimensions: Core Web Vitals, crawlability, indexing, schema, sitemaps, AI crawler policy, robots.txt.
GEO rewrites
Extractable-sentence formatting, 40-word quotable passages, question-based H2s on key pages.
Schema.org markup
Article, Product, FAQ, Breadcrumb, Organization, LocalBusiness. Validated against Rich Results Test.
Topic clusters
Pillar pages, cluster pages, contextual internal links. 20-40 pages per topic when warranted.
Content freshness
Refresh calendar. Month-level dating. Substantive updates, not cosmetic date changes.
Monthly reporting
GSC AI Overview impressions, Bing Webmaster AI Performance, organic growth, GEO wins.
Getting cited by AI is not a bonus. It is the strategy.
60%+ of Google searches surface an AI Overview. Perplexity serves over 100 million monthly queries. ChatGPT is used as a search engine by millions of buyers. If your content is not structured to be quoted, it does not exist in that layer.
- llms.txt and ai.txt setup
- Extractable 40-word answer passages
- Question-first H2 structure
- FAQ schema on every key page
- Citation-ready statistics and data
Source: your-brand.com
Your content, quoted in AI answers
Engagement flow
Audit
Full technical, content, and GEO readiness review across 40+ dimensions. Four-week turnaround.
Plan
Prioritized roadmap. Quick wins separated from compounding plays. Signed off before any work begins.
Execute
Monthly sprints covering technical fixes, content, schema, and GEO rewrites. Accountable deliverables each cycle.
Review
Monthly report covering organic, AI Overviews, and Bing AI Performance. Numbers, not narratives.
Six months in, we were getting cited by Perplexity on brand-adjacent queries we had never even targeted. The audit paid for itself the first month through technical fixes alone.
SEO and GEO FAQ
What is GEO, and how is it different from SEO?
GEO is Generative Engine Optimization: getting your content cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. Traditional SEO gets you ranked in blue links. GEO gets you quoted in answers. As of March 2026, 60%+ of Google searches show an AI Overview, so ranking first is no longer enough.
How long until SEO work produces results?
Technical fixes (Core Web Vitals, crawlability, schema) show in 4-8 weeks. Content work (topic clusters, answer-first structure) shows in 3-6 months. Authority building compounds over 9-18 months. Anyone promising rankings in 30 days is quoting brand queries you already own.
What does Studio AM's SEO and GEO engagement include?
A technical audit across 40+ dimensions, a content cluster plan for your top five topics, schema.org markup implementation, GEO extractable-sentence rewrites on key pages, FAQ schema rollout, llms.txt setup, monthly performance reviews, and a content freshness calendar. No link farms. No PBNs. Ever.
Do you do link building?
Digital PR and earned media, yes. Paid link schemes, guest post farms, PBNs, no. The Princeton GEO study confirmed what we already knew: quality citations beat link volume by a wide margin. We help you get quoted by publications your audience actually reads.
Ready to start your project?
Let's work together to build something great. Tell us about your project and we'll get back to you within 24 hours.