Social Media
Strategy and production for Instagram, TikTok, LinkedIn, and YouTube Shorts built around saves, shares, and branded search, not likes.
Quick answer
Studio AM handles organic and paid social on Instagram, TikTok, LinkedIn, and YouTube Shorts. We measure success in saves, shares, branded search lift, and attributed site traffic. Not vanity likes. Strategy and full production retainers are available, and every engagement includes a written monthly narrative, not a screenshot.
Likes are the wrong scoreboard
If your last agency led the report with impressions, they were measuring the wrong thing. Likes correlate with nothing. Saves correlate with purchase intent. Shares drive branded search. Profile visits turn into site traffic.
We watch the metrics that predict business outcomes. Some months that means fewer posts with deeper ideas. Some months it means shipping 120 pieces from a single shoot day because paid needs fuel. The plan serves the math.
What gets reported everywhere else
- Likes
- Impressions
- Follower count
- Total reach
- Engagement rate
What we watch
- Saves and bookmarks
- Shares and forwards
- Branded search lift
- Attributed site traffic
- CPA on paid spend
Where we work
Two or three platforms done well beat five done poorly. These are the channels we operate in. We won't push a B2B audience onto TikTok just because TikTok is loud.
What the retainer covers
Full production or strategy-only. Either way, nothing is outsourced to junior staff or automated tools.
Channel strategy
Platform mix, content pillars, posting cadence, editorial calendar built around your audience and goals.
Creative production
Static, carousel, reels, shorts, UGC direction. In-house or partner shoot days.
Community management
DMs, comments, moderation, reputation response. Human replies during business hours PT.
Paid amplification
Meta, TikTok, LinkedIn ads. Creative testing, audience building, retargeting funnels.
Influencer and UGC
Creator sourcing, briefs, content rights, performance tracking.
Monthly reporting
Saves, shares, branded search lift, attributed traffic, paid CPA. Written narrative every month.
Monthly rhythm
Every month runs the same four-phase cadence. Consistent execution is how compounding happens.
Plan
Monthly editorial review, content brief, calendar lock. You approve before anything gets made.
Produce
Shoot day or asset sprint. We batch so one day of work fuels the whole month.
Publish
Scheduled across channels. Community management starts immediately.
Learn
Mid-month check-in, end-of-month written report, next sprint brief.
"Followers grew maybe 18% that quarter, unspectacular. Branded search lifted 64% and direct traffic to the site doubled. The right metrics told a completely different story from the vanity ones."
Common questions
Which social platforms does Studio AM focus on?
Instagram, TikTok, LinkedIn, YouTube Shorts, and X. We recommend showing up well on two or three rather than poorly on all of them. Platform choice follows your audience, not the hype cycle.
Do you create the content or just strategy?
Both. You can hire us for strategy only, or bring us in to run the whole operation: strategy, creative, and community management. Full production outputs 40 to 120 pieces per month depending on scope.
How do you measure whether social is working?
Saved posts, shares, and profile visits. Site traffic attributed through UTM parameters. Branded search volume lift in Google Search Console. Paid CPM and CPA for ad spend. We report monthly with month-over-month movement and a written narrative, not a dashboard screenshot.
Can you run paid social alongside organic?
Yes. Paid is separate from organic, not bundled into the retainer. We run Meta and TikTok in-house. YouTube and programmatic go through a vetted partner we manage on your behalf.
What if we have no existing brand voice on social?
We build one. A voice sprint produces a written voice guide, sample posts, and a content pillar framework. Most clients pair it with our brand strategy work when the problem goes deeper than just social.
Ready to start your project?
Let's work together to build something great. Tell us about your project and we'll get back to you within 24 hours.