Arevik Gasparyan

I started Studio AM in 2015 because I kept seeing the same problem: businesses investing in branding and design without anyone connecting those efforts to operational outcomes. Twenty years across design, marketing, development, sales, and leadership taught me that a beautiful brand means nothing if the business behind it can't deliver.

I run every Studio AM engagement from strategy through launch — branding, UX, development, and the process optimization that ties it all together. My approach leans on Lean and Agile principles: cut waste, ship early, measure what matters, iterate. I don't separate "the creative work" from "the business work" because that's exactly where most agencies lose the plot.

What drives me isn't pixel-perfect design — it's building the systems that let a team run without friction. Business process improvement, strategic planning, product development. I'm curious about human behavior, obsessed with time management, and believe that choosing process over perfection is what separates companies that scale from companies that stall.

Outside Studio AM, I chair the Marketing and Advertising Commission at ICC, mentor startups through the Buissup and Neruzh programs, and have directed pro bono creative work through Taproot Foundation.